Chapter Three
If you're one of those persons eager to bootstrap a theatre company, let me just say this - I admire you, and wish you luck. Seriously. The push is on in theatre journalism to report some good news, and there have been a few articles in the major national newspapers from New York, DC, and Chicago touting some good news. American Theatre magazine is also doing its part to paint a rosier picture of the theatrical landscape as we head into 2024. So maybe your plans to start a theatre with some of your friends and colleagues may not be such a bad idea, after all. But please be warned: the odds of starting and sustaining a viable theatre are just as long and just as against you as the odds are of becoming a sustainable working actor. In this post, I want to examine more closely the relationship between a theatre and its audience by digging just a tad deeper into the demographic information contained in the NEA's Survey of Public Participation in the Arts (SPPA). A deep look at th...